#10 tips to avoid subliminal persuasion movie#

The idea was to see if the messages could influence consumers when they were hungry and thirsty during a particularly dry scene in the movie when no food or drink advertisements were being displayed. Short messages stating “Drink Coca-Cola, Hungry? Eat Popcorns” were shown in a movie theatre every 5 seconds during a film.Īs the movie progressed, so did the messages. The idea was to put subliminal messages to the test and see if they could sway behaviour. One of the most famous examples of subliminal messages in action can be traced back to the 1950s. Subliminal messages are not new in fact, they’ve been around for over 50 years. The idea is to influence you without you knowing so that your brain processes the information and persuades the mind to act on it.Īlthough mainly used in media, especially music, TV ads, and radio commercials, you can still apply this tactic to digital media, especially paid ads.

It employs auditory or visual stimuli to influence your behaviour subconsciously. It’s a practice of delivering your advertising message so underhandedly that the conscious mind cannot detect it. Subliminal messaging is a portent form of influence. But first, you have to know how it works, so let’s address that right up front. In fact, there are several legal and proven techniques you can use to get people acting on your ads. From what we know, you could be using it already without even knowing.Īnd no, I’m not talking about anything illegal or sneaky. While there’s nothing like a magic bullet in marketing, something else comes pretty close - it’s called subliminal messaging. To separate their business from everyone else’s and get a little more of that all-important bottom line.įor online marketers, sometimes it seems like that magic bullet is hiding inside a 30-minute video or hypnosis CD sent overnight mail by some sketchy guy in a foreign country. Marketers are always looking for that magic bullet - a way to get a leg up on the competition. How and When to Use Subliminal Messages in Your Ad Copy

10 tips to avoid subliminal persuasion